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E-Commerce 2017 13th Edition Book

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E-Commerce 2017 13th Edition Book by Kenneth C. Laudon, Carol Guercio Traver

Digital PDF Book: 912 pages

Publisher: Pearson; 13 edition (January 23, 2017)

Language: English

ISBN-10: 0134601564

ISBN-13: 978-0134601564

Instant download after payment.

Description

E-Commerce 2017 13th Edition Book by Kenneth C. Laudon, Carol Guercio Traver

Understanding The Vast And Expanding Field of E-commerce

Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Digital PDF Book: 912 pages

Publisher: Pearson; 13 edition (January 23, 2017)

Language: English

ISBN-10: 0134601564

ISBN-13: 978-0134601564

Instant download after payment.

Additional information

File Size

12 MB

Language

English

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