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Global Marketing Management 5th Edition

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Digital PDF File

Publisher: 5th Edition (February 7, 2010)

Language: English

ASIN: B004VG3T1Q

Description

Global Marketing Management Fifth 5th Edition By Masaaki (Mike) Kotabe, Kristiaan Helsen

KEY BENEFIT: The new edition of the popular Global Marketing Management draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting.

KEY TOPICS:  Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.

Digital PDF File

Publisher: 5th Edition (February 7, 2010)

Language: English

ASIN: B004VG3T1Q

Additional information

File Size

12 MB

Language

English

Publisher

5th Edition (February 7, 2010)

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