Promotional Mix Decision Lecture is covered as a separate lecture within the set of lectures on Marketing Mix (4 P`s). This topic is covered during Principles of Marketing module for bachelor level students.
In this lecture, we will examine the last of the marketing mix tools—promotion. Companies must do more than just create customer value. They must also clearly and persuasively communicate that value. Promotion is not a single tool but rather a mix of several tools. Ideally, under the concept of integrated marketing communications, a company will carefully coordinate these promotion elements to engage customers and build a clear, consistent, and compelling message about an organization and its products.
We’ll begin by introducing the various promotion mix tools. Next, we’ll examine the rapidly changing communications environment—especially the addition of digital, mobile, and social media—and the need for integrated marketing communications.Finally, we discuss the steps in developing marketing communications and the promotion budgeting process.
In this file main emphasis are going on:
– Promotional Mix Tools
– Integrated Marketing Communication (IMC) and its importance
– Promotion Activity Budgeting
Learning objectives are:
1.Name and define the five tools of the marketing communications mix
2.Discuss the process and advantages of integrated marketing communications
3.Outline the steps in developing effective marketing communications
4.Explain the methods for setting the marketing communications budget and factors that affect the design of the promotion mix
In this File you will find:
– 1 Promotional Mix Decision Lecture Power Point Presentation
– 1 Promotional Mix Decision Seminar Power Point Presentation
– 3 Interesting Activities on Promotional Mix
– 1 Case Study on Promotional Mix
– 2 Video Clips on the related topics
Plus Promotion Reading resources in order to enhance your knowledge
All materials are tested and used during teaching process, already received lots of positive comments!